SteelSeries - Apex Pro Gen 3

For the SteelSeries Apex Pro Gen 3 video, I focused on capturing the speed, precision, and customizability of the keyboard through dynamic cinematography and high-energy editing. Using a moody, high-contrast lighting setup, I highlighted the sleek design and per-key RGB illumination while employing macro shots and slow-motion to emphasize the OmniPoint 2.0 switches in action. Sound design played a key role, layering mechanical keypress sounds with subtle swooshes to enhance the tactile feel. Overcoming challenges like glare from reflective surfaces and visually demonstrating adjustable actuation depth required a mix of polarizing filters and precise camera angles. The result was a visually striking and engaging piece that made the keyboard feel fast even in a static setting, seamlessly blending technical precision with creative storytelling.

Credits where credits are due

Actor: Jon Koob
Copywriting, Camera and Grading: Brian Raaby
Script and Consultant: Rasmus Skovgaard Jensen